Small Business, Big Choice: Why I Stayed True to My Craft

I recently faced a pivotal decision that many small business owners dream of the opportunity to place my handcrafted hair care products in two major retail chains. This could have provided significant financial security for my family. However, I chose to decline this offer, and I'd like to explain why.

The Heart of SFHaircare: Artisanal Hair Care Products

SFHaircare is more than just a business to me. It's my passion, my craft, and a reflection of my 24 years of experience as a professional hairdresser. Every product you use is personally mixed, created, and handcrafted by me, ensuring the highest quality hair care solutions.

Accepting this opportunity would have meant:

❌ Mass production of hair products
❌ Outsourcing overseas manufacturing
❌ Sacrificing the personal touch that makes SFHaircare unique
❌ Compromising on natural ingredients and quality control.

Staying True to My Roots: Organic Growth in the Hair Care Industry

I could have opted for warehouses, supply chains, and large-scale production. However, I believe SFHaircare should grow organically, from the ground up, with your support. Any warehouse expansion should come from you, my valued customers, not from big supply chain demands that would take a percentage while I do all the hard work.

Quality Over Quantity: The SFHaircare Philosophy

To me, it's not just about income.

It's about:

✔️ Uncompromising quality in every hair product
✔️ Authenticity in our hair care formulations
✔️ Staying true to what I stand for in the beauty industry, I want you to feel the difference of hair care products made by hand, by someone who understands hair inside and out.

SFHaircare isn't just about selling, it's about providing luxurious, fresh, and truly beneficial hair treatments made with love and expertise.

The SFHaircare Difference: Artisanal Hair Care

Mass-produced hair products made overseas don't offer the same care or quality.

By staying independent, I ensure that what you're getting is:

🍃 Crafted with the finest natural ingredients for healthy hair
🍃 Made fresh in small batches for optimal effectiveness
🍃 Designed to truly transform your hair, from root to tip

A Heartfelt Thank You to My Hair Care Community 💓

Your support means everything to me. It allows me to continue creating hair care products that come from the heart, designed for real results, and made with integrity.

Thank you for being part of this journey in the world of natural hair care.

Together, we're building something special, one handcrafted bottle of hair product at a time.❤️❤️❤️

Swim

Best shampoo and conditioner for girls who like to swim in salty or chlorinated water 💦

Mums with daughters def recommend.

i did this on my daughters hair before we went away caravanning to the north side and wow, it was so easy to follow instructions, and omg shes in love with her hair again, im happy shes happy

Amazing before a holiday...

just got back from fiji my hair normally turns into a birds nest soon as the humidity hits but this stuff kept it looking fresh curls still poppin but no fluff best thing ever😍😍😍😍

GET THIS STUFF NOW!! BEST THING EVER

took the plunge best thing i done hair feels lush looks shiny no more poofy mess when its humid frizz gone curls still bouncy doesn’t even feel like my hair anymore in the best way!!

Suinny Queensland Humidity.. Not anymore for my hair

hair used to go full lions mane soon as i stepped outside now it stays put waves still there just no fuzz feels so much lighter and healthier.

see ya frizz..🤣

finally something that tames the frizz but keeps my curls hair feels stronger looks better no more puffball in the heat thank god it’s so much easier to manage.

RIPPER!

Absolute ripper of a product! My curls are still bouncy, but the frizz? Feels soft, smooth, and I don’t have to worry about humidity wrecking my hair anymore.

No More Feral Flyaways

My baby hairs used to have a mind of their own but this stick keeps them in check I love how quick and easy it is whack it on blow dry straighten and boom salon smooth hair that lasts for months worth every cent

⭐⭐⭐⭐⭐ Bloody Brilliant!

Mate this stuff is a game changer my hairline always looked like a frizz fest but this stick sorted it out in no time super easy to use and my hair has never been this sleek lasts ages too absolute ripper of a product.

GAME CHANGER THAT YOU NEEDED YESTERDAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!

If you’re tired of battling frizz, this is the answer. I’ll never go back to traditional serums or gels again!

YESSSS, LOVE THIS SO MUCH

I love that one stick gives you so many uses, making it an absolute steal. Plus, the kit comes with everything you need for a professional finish at home. No other product has worked like this seriously, where has this been all my life?!

Game Changer for Frizzy Hair!

I can’t believe how amazing this product is! My hairline has always been a struggle, frizz, flyaways, and those stubborn baby hairs that never stay put. This has completely transformed my hair! It was so easy to apply, and the results lasted for months. My hairline is now sleek, smooth, and polished without the hassle of daily styling.

hair changing !!!

honestly the best shampoo i’ve used on my hair this shampoo and conditioner has settled down my frizz so much and leaves my hair feeling so hydrated, by far my favourite product i have put in my hair. not only is it only the shampoo and conditioner but the conditioning hair mist leaves my hair looking so shiny and i get questions asking if i’ve got keratin in my hair!!

Woowwww is all i can say!!! 😍😍😍😍😍😍

This product is incredible It smoothed out my curly hairline and made my hair look freshly styled even though it wasn’t🤣 The fact that it lasts up to six months is such a bonus👍 No more stressing about touch-ups between keratin treatments😍

My wife stole it off me, that's how good it is!

I didn’t think this would work for me but wow It’s perfect for taming the little baby hairs around my hairline It also gives my hair a smooth finish that lasts for months!! My wife borrowed it and now she’s hooked too!!

Love this Oil!!!

This oil is honestly liquid gold! After just one use my hair felt stronger smoother and way less dry I’ve noticed my split ends are less visible and my hair feels healthier overall. The fact that it’s organic and cruelty free makes it even better Highly recommend

I was skeptical about hair oils because my scalp tends to get oily quickly but this one changed the game for me. A little goes a long way and it absorbs so well without weighing my hair down. My curls have never been so defined and I’ve even started using it on my skin it’s that good.

I’ve tried so many hair oils but this one is in a league of its own. My hair feels softer looks shinier and the frizz gone I love that it’s lightweight and doesn’t leave my hair greasy Bonus points for the fresh natute smell it feels like a mini spa treatment every time I use it

Amazing

Helps curl my hair if I scrunch it in, keeps my hair shiny and with minimal frizz. Recently I got my hair bleached light blonde and it’s amazing for my scalp, resolved my itchy, dry scalp within a few washes after massaging it in.

Highly recommend.
As someone with dandruff issues and a scar on the back of my neck it’s amazing to have this and because of how effective it is I can dye my hair without fear.
This + the conditioning mist keep my dyed hair soft and moisturised <3

Hair loss, dryness and dull hair gone!

I have used this 2-3 times a week for the last 3 months and I have repurchased because it’s the only hair oil that performs without unnecessary ingredients. JUST OIL! The way it should be. The smell is addictive the sensation stimulates the scalp leaving it shiny, frizz free. It made my hair better postpartum than it was before I had kids. It’s so thick and it has maintained a healthy scalp which I haven’t found in any other product in my life! If you want fertiliser for your hair this is it!

WOW! There’s nothing like this on the market.

Firstly it doesn’t smell like chemicals! It was sooooo easy to use. Application and drying time in total felt like 10 mins. I have super frizzy hair and so does my mum. There was enough in there for the both of us. I have previously gotten keratin professionally done 4-5 times and I haven’t attainted results like this…. Especially from home! WOW!

GET IT!

My whole family uses these products (I have a 2 year old and a 7 month old) I feel comfortable using SF on their hair and I have been for the last 3-4 months and it has worked wonders. The shampoo leaves hair feeling incredibly clean without the fillers, likewise with the conditioner. The conditioning mist is a must! I cannot express the ease of use, I have been through many leave in treatments and nothing works nearly as well as this one. It’s literally a spray and you’re done. It’s so convenient to bring back moisture into the hair with an amazing smell! I have recommended these to everyone I know and I will continue to do so. Also makes a great gift! 10/10 would recommend

I really love my shampoo and conditioner. It's made my hair so much healthier, being a blonde it's hard to find shampoo and conditioner that suits your hair. Thank you SFHair care for my products

I thought it was just another gimmick

I was so sure this would be another product I’d regret buying but I was wrong this Keratin Stick actually works my frizz and flyaways are completely smoothed out and it hasn’t ruined my hair, it’s so quick to use and I’m obsessed with how my hair looks now

Honest product!! About time I found one 😀

Curly frizz is the worst and I’ve tried everything to fix it but nothing worked until this kit it didn’t straighten my curls or change their shape it just made them smooth and frizz-free and they look so much more defined, I'm so happy I've found a product that actually says what it does!

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Small Business, Big Choice: Why I Stayed True to My Craft

The Heart of SFHaircare: Artisanal Hair Care Products

Staying True to My Roots: Organic Growth in the Hair Care Industry

Quality Over Quantity: The SFHaircare Philosophy

The SFHaircare Difference: Artisanal Hair Care

A Heartfelt Thank You to My Hair Care Community 💓

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Country/region

The Heart of SFHaircare: Artisanal Hair Care Products

Staying True to My Roots: Organic Growth in the Hair Care Industry

Quality Over Quantity: The SFHaircare Philosophy

The SFHaircare Difference: Artisanal Hair Care

A Heartfelt Thank You to My Hair Care Community 💓

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